Cookie Policy
Last updated: October 15, 2026
Quick Cookie Settings
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how their site is being used.
Cookies can be "persistent" (remain on your device until deleted or expired) or "session" cookies (deleted when you close your browser). They can also be "first-party" (set by the website you’re visiting) or "third-party" (set by other services).
Types of Cookies We Use
Essential Cookies (Always Active)
These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions made by you which amount to a request for services.
Analytics Cookies (Requires Consent)
We use Google Analytics to understand how visitors use our website, such as which pages are viewed and how visitors arrive. These cookies contain a randomly generated identifier that can single out a browser, so the information they collect is pseudonymous rather than anonymous.
- Provider:
- Google (Google Analytics), first party
- Duration:
- 2 years
- Purpose:
- Distinguishes visitors so we can measure how the website is used.
- Consent category:
- Marketing (requires your consent)
- Provider:
- Google (Google Analytics), first party
- Duration:
- 2 years
- Purpose:
- Maintains session state for our Google Analytics property.
- Consent category:
- Marketing (requires your consent)
Advertising Measurement Cookies (Requires Consent)
We measure whether our Google Ads lead to signups and purchases. These cookies are set only after you consent to marketing cookies. They store the ad click identifier and campaign details from the page you arrived on.
- Provider:
- Google (Google Ads), first party
- Duration:
- 90 days
- Purpose:
- Google Ads conversion measurement: links an ad click to a later signup or purchase.
- Consent category:
- Marketing (requires your consent)
- Provider:
- Google (Google Ads), first party
- Duration:
- 90 days
- Purpose:
- Google Ads conversion measurement: store the ad click identifier when you arrive from a Google ad. Set only when applicable.
- Consent category:
- Marketing (requires your consent)
- Provider:
- Propper, first party (set on .propper.ai)
- Duration:
- 90 days
- Purpose:
- Ad and campaign attribution: stores ad click identifiers and UTM campaign parameters from the page you arrived on, so a later signup or purchase can be attributed to the campaign.
- Consent category:
- Marketing (requires your consent)
Before You Choose, and If You Decline
We use Google consent mode. Until you accept marketing cookies, and if you decline them, the Google tags on our website do not set the cookies listed above. They may still send limited, cookieless pings to Google that carry your consent state and basic request information such as the page address, referrer, and browser details, which Google uses for aggregated conversion measurement. Ad click identifiers (such as gclid) may also be passed along in page URLs as you move between our pages, so that a conversion can still be measured without cookies.
Where we use Google Ads server-side conversion measurement, a signup or purchase may be reported to Google Ads together with the ad click identifier and a SHA-256-hashed email address. See the Privacy Policy for details.
Legal Basis & Data Processing
Legal Basis for Processing
- Essential Cookies: Legitimate interest - necessary for website functionality
- Analytics and Advertising Measurement Cookies: Consent - you can choose to accept or decline
Data Retention
- Essential Cookies: Stored until deleted or expired (up to 1 year)
- Analytics Cookies: Stored for up to 2 years
- Advertising Measurement Cookies: Stored for up to 90 days
- Session Cookies: Deleted when you close your browser
International Data Transfers
Some cookies and tags (like Google Analytics and Google Ads) may transfer data to the United States. This is done under appropriate safeguards and in accordance with applicable data protection laws.
How to Manage Your Cookies
Through Our Website
You can manage your cookie preferences at any time by using our cookie settings tool.
Through Your Browser
You can also control cookies through your browser settings:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
Your Rights
Depending on where you live, you may have the following rights regarding your personal data:
- Right to Access: You can request information about how we process your data
- Right to Rectification: You can request correction of inaccurate data
- Right to Erasure: You can request deletion of your data
- Right to Portability: You can request your data in a structured format
- Right to Object: You can object to processing based on legitimate interest
- Right to Withdraw Consent: You can withdraw consent at any time
To exercise these rights, please contact us using the information in our Privacy Policy.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
Email: support@propper.ai
Phone: (404) 480-0884
Website: Contact Form
Postal Address: Propper Privacy Team, 8000 Avalon Boulevard, Suite 200, Alpharetta, GA 30009
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this page.